Love Island stars Dani Dyer, Jack Fincham, Wes Nelson, Dr Dr Alex George, and Laura Anderson have teamed up with ITV2 and NHS Blood and Transplant, starring in a Halloween themed TV ad campaign which aims to 'alleviate young people’s fears and misconceptions about blood donation'.

Dyer and Fincham jointly commented 'People can get a bit squeamish about giving blood but from being involved in this campaign we’ve seen it’s really not scary and is so simple. Just an hour of your time can save up to three people’s lives, which is just amazing'.